red envelopes logo and visual identity
Creative Direction
Design theme for the sold out 'ananas' red packets draws inspiration by the captivating folklore of pineapples and snakes, bringing cultural stories to life through a striking tessellation design. This project is a collaboration with 2B Printing Solutions. More artworks can be view here.
The following images covers the visual identity for 'ananas' red packets online launch.
Tropica, vivid hues lends a summery vibe to the colour scheme.
Typography selections for logo design, digital promotional adverts and websites.
'ananas' logo harkens to the tessellation pattern of zig-zagging lines, with pineapples leaves and snake's tongue on the letter 's'. The colours were kept to a minimum of yellow, pinks and monochromatic hues.
Photography and styling for 'ananas' was striking against bold pinks and yellows. The theme alludes to the zig-zag perspective which was applied throughout the adverts.
Online store for ananas red packets within the website for purchase includes a carousel of product detail shots.
Adverts posted on social media sites conveys the narrative concepts with original copywriting.