Embedded Files
Creative Direction, Events
CRESTAR EDUCATION GROUP
ELFA Graduation 2024
ELFA Graduation 2024
ELFA's concert theme, 'The Gifts of Love' holds profound meaning as love can prevail over challenges, unite people, and bring out the best in all of us. The brand's emphasis on moral and cultural learning through their unique story-based curriculum rides on children’s natural love for stories. The illustration includes a teacher in Chinese opera costume of a warrior with a spear – a representation of one of the performances highlights “巾帼英雄 (Legendary Fighter: Yang’s Heroine)”. Complimenting the operatic figure are ELFA's children engaged in Chinese cultural activities which feature timeless values such as kindness, honesty, and family loyalty.
The memorable graduation concert was joined by parents and families at the Alliance Française de Singapour Auditorium. The event celebrated the growth and achievements of the children, reflecting the love, values, and spirit that will guide them forward as they grow and progress.
Personalised character illustrations for each child engaged in activities with cultural significance.
Eddy writes the character '爱' (love) in Chinese calligraphy
Edith wears her heart on her balloons.
Elan measures infinite love on traditional Chinese medicinal scales
Emelia's artful Chinese papercut.
Booklet cover displays the event's theme illustrations.
Contents of the program booklet details the event's performances and curriculum milestones
Illustrations are adapted into banners and icons across online platforms.
eDM and eTickets for the graduation ceremony and performances.
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