GypsiRose

Online Store

Creative Direction

GypsiRose Online Store

An online retail store that provides handicrafts produced by underprivileged community of women from diverse walks of life and around the world, mostly villagers below the poverty level.

The brand imagery begins with the logo that captures the spirit of a nomadic gypsy profile styled into a budding wild rose, which are known to flourish on any terrains and harsh weather conditions.

The tail of the letter ‘R’ forms the fingers of the crafters envisioning a brighter future for women's’ livelihood.

The supporting illustrations for the brand utilizes wild rose motifs, in red, pink, green and midnight black.

Adverts to engage volunteer participation for the movement.
Brand motifs plays on wild rose patterns.
Website banners advocating the mission of the movement.
Online store of GypsiRose.