MǍ/RE
red envelopes logo and visual identity
Embedded Files
Creative Direction
This year’s design, entitled MǍ/RE, is inspired by wild mares' role, her structure, and her sense of purpose in herd harmony illustrated into tessellation design. This project is the second collaboration with 2B Printing Solutions. More artworks can be viewed here.
The following images supports the visual identity designed for the launch of MǍ/RE red packets online.
Typography selections for digital promotional adverts.
Complimentary colours of fire red, jade greens and pastel yellow for promotional images colour scheme.
MǍ/RE logo is inspired from traditional Chinese seal carvings. The hexagon shape draws the illusion of a cube with perpective placements of the word 'mare' with pinyin and Chinese character 马 (mǎ- horse).
Photography and styling for MǍ/RE presented in red, greens and yellow block colours.
The theme compliments the brilliant sheen of the foil stamping on the red packets.
The theme compliments the brilliant sheen of the foil stamping on the red packets.
Online store for MǍ/RE red packets include a carousel of product detail shots.
Adverts and giveaways posted on social media sites conveys the narrative concepts with original copywriting.
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